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class=\"wp-block-paragraph\">\u003Cem>What this demonstrates: brand and positioning strategy built under constraint, finding the audience when user research was off the table.\u003C\u002Fem>\u003C\u002Fp>\n",{},{"name":275,"clientId":280,"parentClientId":81,"renderedHtml":281,"attributes":282},"6a8e6cd16aed7","\n\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Role:\u003C\u002Fstrong> Senior Web Designer (contract, U.S. Department of Labor)\u003Cbr>\u003Cstrong>Scope:\u003C\u002Fstrong> Brand direction, information architecture, front-end animation prototyping\u003Cbr>\u003Cstrong>Outcome:\u003C\u002Fstrong> Applications increased 160% the year following launch\u003C\u002Fp>\n",{},{"name":284,"clientId":285,"parentClientId":81,"renderedHtml":286,"attributes":287},"core\u002Fheading","6a8e6cd16aed8","\n\u003Ch2 class=\"wp-block-heading\">The situation\u003C\u002Fh2>\n",{},{"name":275,"clientId":289,"parentClientId":81,"renderedHtml":290,"attributes":291},"6a8e6cd16aed9","\n\u003Cp class=\"wp-block-paragraph\">Job Corps is the largest residential education and job-training program in the United States, serving roughly 60,000 young adults a year with GED and ESL programs, stipends, and vocational training. By the time of this project, applications had been declining for years. The website ran on an aging proprietary CMS, and the assignment was to redesign it while migrating its content to Drupal 8. I joined after an earlier round of redesign proposals had been rejected.\u003C\u002Fp>\n",{},{"name":293,"clientId":294,"parentClientId":81,"renderedHtml":295,"attributes":296},"core\u002Fimage","6a8e6cd16aeda","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-1-5.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-1-5.png\" alt=\"\" class=\"wp-image-440\"\u002F>\u003C\u002Fa>\u003Cfigcaption class=\"wp-element-caption\">The site as we found it.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n",{},{"name":284,"clientId":298,"parentClientId":81,"renderedHtml":299,"attributes":300},"6a8e6cd16aedb","\n\u003Ch2 class=\"wp-block-heading\">Research without permission\u003C\u002Fh2>\n",{},{"name":275,"clientId":302,"parentClientId":81,"renderedHtml":303,"attributes":304},"6a8e6cd16aedc","\n\u003Cp class=\"wp-block-paragraph\">We weren't allowed to do user research in the initial design phase — no surveys, no usability testing, no diary studies, not even interviews with former students. We did get to talk a little with a guy who shared our office space, a DoL employee who had gone through the program himself, but information was thin on the ground. We were tasked with designing a meaningful experience without knowing whom we were even talking to.\u003C\u002Fp>\n",{},{"name":275,"clientId":306,"parentClientId":81,"renderedHtml":307,"attributes":308},"6a8e6cd16aedd","\n\u003Cp class=\"wp-block-paragraph\">Thankfully, we live in the smartphone age. It turned out a whole lot of current, former, and prospective students were putting up their opinions about Job Corps on YouTube. Their videos were raw and unfiltered — what daily life was actually like, what they cared about, what they thought they could get out of the program — with no marketing or jargon in the way. Honestly, the videos surprised me with their media savvy; some of these kids should have been running Job Corps' ghost-town social media accounts. That became our research base.\u003C\u002Fp>\n",{},{"name":284,"clientId":310,"parentClientId":81,"renderedHtml":311,"attributes":312},"6a8e6cd16aede","\n\u003Ch2 class=\"wp-block-heading\">The Challenge\u003C\u002Fh2>\n",{},{"name":275,"clientId":314,"parentClientId":81,"renderedHtml":315,"attributes":316},"6a8e6cd16aedf","\n\u003Cp class=\"wp-block-paragraph\">There were a number of challenges to this project. The first most fundamental one was how to present a government jobs training program to disaffected youth in a way that was engaging. Job Corps had seen a radical drop in applications in the years leading up to this redesign. Job Corps offers a lot for disadvantaged young adults looking to better their lives, but it can’t do them any good if they never hear about it, or it’s not presented in a way that’s exciting and highlights the boosts it gives them.\u003C\u002Fp>\n",{},{"name":275,"clientId":318,"parentClientId":81,"renderedHtml":319,"attributes":320},"6a8e6cd16aee0","\n\u003Cp class=\"wp-block-paragraph\">The difficulty of this challenge was increased by structural issues that were beyond our control as designers and developers. The main one being that we were not allowed to do any user research in our initial design phase. Surveys of the target demographic, A\u002FB testing, usability testing, diary\u002Fcamera studies, or even former\u002Fpotential user interviews were not allowed. So we were tasked to design a meaningful experience without necessarily knowing to whom we were even talking.\u003C\u002Fp>\n",{},{"name":322,"clientId":323,"parentClientId":81,"renderedHtml":324,"attributes":325},"core\u002Fgallery","6a8e6cd16aee1","\n\u003Cfigure class=\"wp-block-gallery alignwide has-nested-images columns-default wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-3-5.png\">\u003Cimg data-id=\"442\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-3-5.png\" alt=\"\" class=\"wp-image-442\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-4-5.png\">\u003Cimg data-id=\"443\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-4-5.png\" alt=\"\" class=\"wp-image-443\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-5-5.png\">\u003Cimg data-id=\"444\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-5-5.png\" alt=\"\" class=\"wp-image-444\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003Cfigcaption class=\"blocks-gallery-caption wp-element-caption\">The user research we weren't allowed to do, already published by the users themselves.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":327,"parentClientId":323,"renderedHtml":328,"attributes":329},"6a8e6cd16aee2","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-3-5.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-3-5.png\" alt=\"\" class=\"wp-image-442\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":331,"parentClientId":323,"renderedHtml":332,"attributes":333},"6a8e6cd16aee3","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-4-5.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-4-5.png\" alt=\"\" class=\"wp-image-443\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":335,"parentClientId":323,"renderedHtml":336,"attributes":337},"6a8e6cd16aee4","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-5-5.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-5-5.png\" alt=\"\" class=\"wp-image-444\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":284,"clientId":339,"parentClientId":81,"renderedHtml":340,"attributes":341},"6a8e6cd16aee5","\n\u003Ch2 class=\"wp-block-heading\">The message\u003C\u002Fh2>\n",{},{"name":275,"clientId":343,"parentClientId":81,"renderedHtml":344,"attributes":345},"6a8e6cd16aee6","\n\u003Cp class=\"wp-block-paragraph\">What came through the videos was a real desire to better their situations: skills, pay, independence. The message needed to appeal to that self-interest — the pragmatic, concrete advantages of job training — rather than lecture anyone about their future. And it needed to present the work itself as valuable and worthy of respect.\u003C\u002Fp>\n",{},{"name":275,"clientId":347,"parentClientId":81,"renderedHtml":348,"attributes":349},"6a8e6cd16aee7","\n\u003Cp class=\"wp-block-paragraph\">That second part matters because our culture holds up college as the default aspiration; a welding certification can out-earn many degrees, but nobody makes it look like a future. If the redesign was going to move applications, it had to present skilled labor as dignified and aspirational — work worth wanting, not work you settle for.\u003C\u002Fp>\n",{},{"name":275,"clientId":351,"parentClientId":81,"renderedHtml":352,"attributes":353},"6a8e6cd16aee8","\n\u003Cp class=\"wp-block-paragraph\">The visual design drew on traditions that already carried that message: WPA\u002FFSA-era graphic design with its pride in labor, and photography of young, diverse craftspeople shown as owners of their work rather than beneficiaries of a service.\u003C\u002Fp>\n",{},{"name":322,"clientId":355,"parentClientId":81,"renderedHtml":356,"attributes":357},"6a8e6cd16aee9","\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-6-5.png\">\u003Cimg data-id=\"445\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-6-5.png\" alt=\"\" class=\"wp-image-445\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-7-5.png\">\u003Cimg data-id=\"446\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-7-5.png\" alt=\"\" class=\"wp-image-446\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-8-5.png\">\u003Cimg data-id=\"447\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-8-5.png\" alt=\"\" class=\"wp-image-447\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Ffigure>\n",{},{"name":293,"clientId":359,"parentClientId":355,"renderedHtml":360,"attributes":361},"6a8e6cd16aeea","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-6-5.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-6-5.png\" alt=\"\" class=\"wp-image-445\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":363,"parentClientId":355,"renderedHtml":364,"attributes":365},"6a8e6cd16aeeb","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-7-5.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-7-5.png\" alt=\"\" class=\"wp-image-446\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":367,"parentClientId":355,"renderedHtml":368,"attributes":369},"6a8e6cd16aeec","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-8-5.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-8-5.png\" alt=\"\" class=\"wp-image-447\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":275,"clientId":371,"parentClientId":81,"renderedHtml":372,"attributes":373},"6a8e6cd16aeed","\n\u003Cp class=\"wp-block-paragraph\">Inspirational quotes from leaders who laid the foundation for these programs.\u003C\u002Fp>\n",{},{"name":322,"clientId":375,"parentClientId":81,"renderedHtml":376,"attributes":377},"6a8e6cd16aeee","\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-9-5.png\">\u003Cimg data-id=\"448\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-9-5.png\" alt=\"\" class=\"wp-image-448\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-10-5.png\">\u003Cimg data-id=\"449\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-10-5.png\" alt=\"\" class=\"wp-image-449\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-11-5.png\">\u003Cimg data-id=\"450\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-11-5.png\" alt=\"\" class=\"wp-image-450\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Ffigure>\n",{},{"name":293,"clientId":379,"parentClientId":375,"renderedHtml":380,"attributes":381},"6a8e6cd16aeef","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-9-5.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-9-5.png\" alt=\"\" class=\"wp-image-448\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":383,"parentClientId":375,"renderedHtml":384,"attributes":385},"6a8e6cd16aef0","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-10-5.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-10-5.png\" alt=\"\" class=\"wp-image-449\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":387,"parentClientId":375,"renderedHtml":388,"attributes":389},"6a8e6cd16aef1","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-11-5.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-11-5.png\" alt=\"\" class=\"wp-image-450\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":275,"clientId":391,"parentClientId":81,"renderedHtml":392,"attributes":393},"6a8e6cd16aef2","\n\u003Cp class=\"wp-block-paragraph\">The typography used in fitness motivational Instagram pages that are also very popular with our demographic.\u003C\u002Fp>\n",{},{"name":322,"clientId":395,"parentClientId":81,"renderedHtml":396,"attributes":397},"6a8e6cd16aef3","\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-12-5.png\">\u003Cimg data-id=\"451\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-12-5.png\" alt=\"\" class=\"wp-image-451\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-13-4.png\">\u003Cimg data-id=\"452\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-13-4.png\" alt=\"\" class=\"wp-image-452\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-14-3.png\">\u003Cimg data-id=\"453\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-14-3.png\" alt=\"\" class=\"wp-image-453\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Ffigure>\n",{},{"name":293,"clientId":399,"parentClientId":395,"renderedHtml":400,"attributes":401},"6a8e6cd16aef4","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-12-5.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-12-5.png\" alt=\"\" class=\"wp-image-451\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":403,"parentClientId":395,"renderedHtml":404,"attributes":405},"6a8e6cd16aef5","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-13-4.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-13-4.png\" alt=\"\" class=\"wp-image-452\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":407,"parentClientId":395,"renderedHtml":408,"attributes":409},"6a8e6cd16aef6","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-14-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-14-3.png\" alt=\"\" class=\"wp-image-453\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":275,"clientId":411,"parentClientId":81,"renderedHtml":412,"attributes":413},"6a8e6cd16aef7","\n\u003Cp class=\"wp-block-paragraph\">The websites of blue-collar friendly companies like tool manufacturers and craft breweries.\u003C\u002Fp>\n",{},{"name":322,"clientId":415,"parentClientId":81,"renderedHtml":416,"attributes":417},"6a8e6cd16aef8","\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-default wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-15-3.png\">\u003Cimg data-id=\"454\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-15-3.png\" alt=\"\" class=\"wp-image-454\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-16-3.png\">\u003Cimg data-id=\"455\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-16-3.png\" alt=\"\" class=\"wp-image-455\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-thumbnail\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-17-3.png\">\u003Cimg data-id=\"456\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-17-3-150x150.png\" alt=\"\" class=\"wp-image-456\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Ffigure>\n",{},{"name":293,"clientId":419,"parentClientId":415,"renderedHtml":420,"attributes":421},"6a8e6cd16aef9","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-15-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-15-3.png\" alt=\"\" class=\"wp-image-454\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":423,"parentClientId":415,"renderedHtml":424,"attributes":425},"6a8e6cd16aefa","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-16-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-16-3.png\" alt=\"\" class=\"wp-image-455\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":427,"parentClientId":415,"renderedHtml":428,"attributes":429},"6a8e6cd16aefb","\n\u003Cfigure class=\"wp-block-image size-thumbnail\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-17-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-17-3-150x150.png\" alt=\"\" class=\"wp-image-456\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":275,"clientId":431,"parentClientId":81,"renderedHtml":432,"attributes":433},"6a8e6cd16aefc","\n\u003Cp class=\"wp-block-paragraph\">And in the vein of craft breweries, I looked for depictions of young people engaged in their work in a “craftsman-like” fashion, particularly emphasizing a diverse and “alt” representation that would appeal to young people. Men and women, people of color, tattoos, bearded guys with dirt on their face etc. The emphasis here was on the ownership of the job as craft that the young person could take.\u003C\u002Fp>\n",{},{"name":322,"clientId":435,"parentClientId":81,"renderedHtml":436,"attributes":437},"6a8e6cd16aefd","\n\u003Cfigure class=\"wp-block-gallery has-nested-images columns-2 wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-20-3.png\">\u003Cimg data-id=\"459\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-20-3.png\" alt=\"\" class=\"wp-image-459\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-21-3.png\">\u003Cimg data-id=\"460\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-21-3.png\" alt=\"\" class=\"wp-image-460\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-22-3.png\">\u003Cimg data-id=\"461\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-22-3.png\" alt=\"\" class=\"wp-image-461\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-23-3.png\">\u003Cimg data-id=\"462\" src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-23-3.png\" alt=\"\" class=\"wp-image-462\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Ffigure>\n",{},{"name":293,"clientId":439,"parentClientId":435,"renderedHtml":440,"attributes":441},"6a8e6cd16aefe","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-20-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-20-3.png\" alt=\"\" class=\"wp-image-459\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":443,"parentClientId":435,"renderedHtml":444,"attributes":445},"6a8e6cd16aeff","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-21-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-21-3.png\" alt=\"\" class=\"wp-image-460\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":447,"parentClientId":435,"renderedHtml":448,"attributes":449},"6a8e6cd16af00","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-22-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-22-3.png\" alt=\"\" class=\"wp-image-461\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":293,"clientId":451,"parentClientId":435,"renderedHtml":452,"attributes":453},"6a8e6cd16af01","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-23-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-23-3.png\" alt=\"\" class=\"wp-image-462\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":275,"clientId":455,"parentClientId":81,"renderedHtml":456,"attributes":457},"6a8e6cd16af02","\n\u003Cp class=\"wp-block-paragraph\">Job Corps isn’t just offering a training program. It’s offering a new identity. The opportunity to reinvent yourself, make something new.\u003C\u002Fp>\n",{},{"name":275,"clientId":459,"parentClientId":81,"renderedHtml":460,"attributes":461},"6a8e6cd16af04","\n\u003Cp class=\"wp-block-paragraph\">This visual design is not superfluous aesthetic to the purpose of Job Corps. Rather it is the medium through which the message is transmitted.\u003C\u002Fp>\n",{},{"name":275,"clientId":463,"parentClientId":81,"renderedHtml":464,"attributes":465},"6a8e6cd16af05","\n\u003Cp class=\"wp-block-paragraph\">This brings us to the second goal. Visual design can transmit the values and promise of Job Corps, but the information still needs to be organized in a rational and accessible way. This is where visual design meets systems\u002Finformation design.\u003C\u002Fp>\n",{},{"name":275,"clientId":467,"parentClientId":81,"renderedHtml":468,"attributes":469},"6a8e6cd16af06","\n\u003Cp class=\"wp-block-paragraph\">We had a lot of existing information that needed to be transferred to the new website from the old, but by breaking this information into 4 topics, which also mirrored the application process we could make things easier to digest and also reinforce the theme of the website’s messaging.\u003C\u002Fp>\n",{},{"name":275,"clientId":471,"parentClientId":81,"renderedHtml":472,"attributes":473},"6a8e6cd16af07","\n\u003Cp class=\"wp-block-paragraph\">\u003C\u002Fp>\n",{},{"name":284,"clientId":475,"parentClientId":81,"renderedHtml":476,"attributes":477},"6a8e6cd16af08","\n\u003Ch2 class=\"wp-block-heading\">The proposal\u003C\u002Fh2>\n",{},{"name":275,"clientId":479,"parentClientId":81,"renderedHtml":480,"attributes":481},"6a8e6cd16af09","\n\u003Cp class=\"wp-block-paragraph\">My redesign proposal reorganized the site's sprawling legacy content into four themes that mirror the applicant's own journey, \u003Cstrong>Find Your Purpose, Master a Trade, Live Your Life, Start Your Journey\u003C\u002Fstrong>, so the structure itself walks a prospective student toward enrollment. Each theme carried the visual system: full-bleed duotone photography of real trades and bold, motivational typography.\u003C\u002Fp>\n",{},{"name":483,"clientId":484,"parentClientId":81,"renderedHtml":485,"attributes":486},"core\u002Fcolumns","6a8e6cd16af0a","\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-24-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-24-3.png\" alt=\"\" class=\"wp-image-463\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-25-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-25-3.png\" alt=\"\" class=\"wp-image-464\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-26-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-26-3.png\" alt=\"\" class=\"wp-image-465\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-27-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-27-3.png\" alt=\"\" class=\"wp-image-466\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n",{},{"name":488,"clientId":489,"parentClientId":484,"renderedHtml":490,"attributes":491},"core\u002Fcolumn","6a8e6cd16af0b","\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-24-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-24-3.png\" alt=\"\" class=\"wp-image-463\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n",{},{"name":293,"clientId":493,"parentClientId":489,"renderedHtml":494,"attributes":495},"6a8e6cd16af0c","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-24-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-24-3.png\" alt=\"\" class=\"wp-image-463\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":488,"clientId":497,"parentClientId":484,"renderedHtml":498,"attributes":499},"6a8e6cd16af0d","\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-25-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-25-3.png\" alt=\"\" class=\"wp-image-464\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n",{},{"name":293,"clientId":501,"parentClientId":497,"renderedHtml":502,"attributes":503},"6a8e6cd16af0e","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-25-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-25-3.png\" alt=\"\" class=\"wp-image-464\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":488,"clientId":505,"parentClientId":484,"renderedHtml":506,"attributes":507},"6a8e6cd16af0f","\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-26-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-26-3.png\" alt=\"\" class=\"wp-image-465\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n",{},{"name":293,"clientId":509,"parentClientId":505,"renderedHtml":510,"attributes":511},"6a8e6cd16af10","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-26-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-26-3.png\" alt=\"\" class=\"wp-image-465\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":488,"clientId":513,"parentClientId":484,"renderedHtml":514,"attributes":515},"6a8e6cd16af11","\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-27-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-27-3.png\" alt=\"\" class=\"wp-image-466\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n",{},{"name":293,"clientId":517,"parentClientId":513,"renderedHtml":518,"attributes":519},"6a8e6cd16af12","\n\u003Cfigure class=\"wp-block-image size-large\">\u003Ca href=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-27-3.png\">\u003Cimg src=\"https:\u002F\u002Fwww.aslanfrench.work\u002Fmedia\u002F2026\u002F05\u002FUntitled-27-3.png\" alt=\"\" class=\"wp-image-466\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",{},{"name":275,"clientId":521,"parentClientId":81,"renderedHtml":522,"attributes":523},"6a8e6cd16af13","\n\u003Cp class=\"wp-block-paragraph\">You can also see here the full view of my original redesign proposal to the team.\u003C\u002Fp>\n",{},{"name":284,"clientId":525,"parentClientId":81,"renderedHtml":526,"attributes":527},"6a8e6cd16af14","\n\u003Ch2 class=\"wp-block-heading\">Design in code\u003C\u002Fh2>\n",{},{"name":275,"clientId":529,"parentClientId":81,"renderedHtml":530,"attributes":531},"6a8e6cd16af15","\n\u003Cp class=\"wp-block-paragraph\">I prototyped the first version of the menu and its animations directly in code, which gave me full control of the motion design and gave the front-end engineers a working starting point instead of a static mockup to guess from.\u003C\u002Fp>\n",{},{"name":284,"clientId":533,"parentClientId":81,"renderedHtml":534,"attributes":535},"6a8e6cd16af16","\n\u003Ch2 class=\"wp-block-heading\">What shipped\u003C\u002Fh2>\n",{},{"name":275,"clientId":537,"parentClientId":81,"renderedHtml":538,"attributes":539},"6a8e6cd16af17","\n\u003Cp class=\"wp-block-paragraph\">The production site adapted this direction across the full content migration. The year after launch, applications rose 160%.\u003C\u002Fp>\n",{},1787718861267]